How to Create an Effective LinkedIn B2B Marketing Strategy Many B2B marketers use social media as a means to generate leads. But how well does this approach work? Research suggests that the results can vary. However, there is one platform that stands out: LinkedIn. 5 MIN READ Category Marketing Many B2B marketers use social media […]

Back to Basics: User Experience and Information Architecture Have you ever visited a website where every click delivers exactly what you’re looking for, and browsing feels effortless? That’s exceptional User Experience (UX) design in action.  5 MIN READ Category Marketing Have you ever visited a website where every click delivers exactly what you’re looking for, […]

YouTube Marketing: The Truth About Business Videos Explore the advantages of YouTube marketing, outline best practices for success, and introduce the potential of YouTube Shorts in your marketing strategy. 5 MIN READ Category Marketing Is your business keeping up with YouTube’s latest trends in 2024? With 2.49 billion monthly active users and 70% of viewers […]

AI in Marketing: How to Leverage it for Success Utilize the power of AI in marketing to stay ahead of the curve, streamline business operations, and improve efficiencies.  5 MIN READ Category Marketing We’ve recently passed the one-year anniversary of ChatGPT’s launch, and it’s undeniable that the influence of Artificial Intelligence (AI) has been monumental. […]

Marketing Trends To Expect In 2024 We expect 2024 marketing trends, such as shifts in social media dynamics and increased focus on artificial intelligence, to shape the industry in the upcoming year. 5 MIN READ Category Marketing As we find ourselves in the year 2024, Wild Coffee is feeling optimistic, particularly when it comes to […]

Time just slips away sometimes, and so does the relevancy of certain marketing trends. Embracing lifelong learning is paramount to staying successful in our industry. Due to the fast-paced nature of the job, marketers need to be agile and able to pivot quickly to be on top of the newest digital marketing trends. If best […]

Blink and 2023 will be here. And with a new year comes new trend predictions for content marketing. We’ve seen that audio has been having a moment for the past few years, and its popularity is still on the rise. Let’s look at how social audio and podcasting stand out and why your business should […]

TikTok has increased in popularity in recent months. The surge in the app’s growth was fueled by quarantine boredom, as many found themselves with extra time on their hands and nowhere to go.  The spring and summer were filled with celebrity TikTok challenges and many companies created targeted videos that were shared across multiple platforms […]

You know that you need to use social media to connect with your customers and promote your brand.  And you know that this is a little more complicated than a few scattered social media posts here and there.  How can you harness the power of social media to reach target audiences, support your marketing efforts […]

Social media might be a little older than you think, but social media marketing, defined as the techniques used to target social media networks as a means for promoting brand awareness, is still a relatively new practice. The advent of social media came about in the early 1970s. Nope, that is not a typo. Web […]

Social media has changed the marketing game in a lot of ways. It’s a resource that is constantly evolving, and one that marketers still struggle to understand at times. User behavior is the driving force behind social, not an algorithm that makes search listings work better. In the beginning, social media was not a player […]

We all know that social media for business building is a crucial endeavor, but how do you manage it all? It’s a full-time job to get the right keywords incorporated with the right graphics all on the right schedule. But, without an up-to-date web presence your company might be raising red flags for potential customers. […]

Social media is a big deal, and its relevance continues to grow, particularly in the business world. A social media presence has evolved into a necessity, the reality is, if your business is not on it, you do not exist in the minds of consumers. So, to create a buzz about your brand, you must […]

Our unique brew keeps getting stronger, thanks to the recent addition of Marketing Consultant Vanessa Berrios, who brings a wealth of social media, digital strategy and project management experience to the team! As a Florida transplant from Venezuela, Berrios moved here six years ago with her twin sister to attend the University of Florida, where […]

The jig is up: consumers are now hip to the true measurement of their value! Gasp! In all seriousness, you probably have been scheduling weekly brainstorming sessions to figure out how to deal with this new age of empowered consumers. But if this is somehow new to you, welcome to the age of social media – […]