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YouTube Marketing: The Truth About Business Videos

YouTube Marketing: The Truth About Business Videos Explore the advantages of YouTube marketing, outline best practices for success, and introduce the potential of YouTube Shorts in your marketing strategy. 5 MIN READ Category Marketing Is your business keeping up with YouTube’s latest trends in 2024? With 2.49 billion monthly active users and 70% of viewers […]

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Why Value Creation is the New Golden Strategy in Modern Private Equity Firms

Why Value Creation is the New Golden Strategy in Modern Private Equity Firms In the context of private equity, value creation refers to the strategic initiatives undertaken to improve portfolio companies’ performance and profitability. 5 MIN READ Category Marketing Private equity (PE) has established a reputation for its proficiency in generating remarkable returns for investors. […]

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Mastering Mobile-First Indexing: Key Tips

Mastering Mobile-First Indexing: Key Tips With smartphones taking center stage in today’s digital age, it’s more important than ever to understand and apply mobile-first indexing in your website strategy.   5 MIN READ Category Marketing Mobile-first indexing is Google’s initiative to enhance mobile user experience by prioritizing mobile-friendly sites in its search results. This blog […]

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AI in Marketing: How to Leverage it for Success

AI in Marketing: How to Leverage it for Success Utilize the power of AI in marketing to stay ahead of the curve, streamline business operations, and improve efficiencies.  5 MIN READ Category Marketing We’ve recently passed the one-year anniversary of ChatGPT’s launch, and it’s undeniable that the influence of Artificial Intelligence (AI) has been monumental. […]

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Marketing Trends To Expect In 2024

Marketing Trends To Expect In 2024 We expect 2024 marketing trends, such as shifts in social media dynamics and increased focus on artificial intelligence, to shape the industry in the upcoming year. 5 MIN READ Category Marketing As we find ourselves in the year 2024, Wild Coffee is feeling optimistic, particularly when it comes to […]

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Boosting Franchise Success: The Power of National Marketing Programs

Boosting Franchise Success: The Power of National Marketing Programs Discover how national marketing programs help franchises boost sales, engage customers, and increase brand recognition. 5 MIN READ Category Marketing In the dynamic realm of franchising, a hidden gem empowers thriving brands. National marketing programs are the golden thread that weaves success across multiple franchise locations. […]

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Redesign Vs. Brand Refresh: Boosting Your Brand’s Impact

Redesign Vs. Brand Refresh: Boosting Your Brand’s Impact Is a brand redesign or brand refresh right for your business? 5 MIN READ Category Marketing In the bustling business world, a distinctive entity exists – the brand identity. A brand identity isn’t just any ordinary design or logo. It defines a brand and sets it apart […]

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A Foolproof Blog Workflow to Help You Stay Productive

A Foolproof Blog Workflow to Help You Stay Productive 5 MIN READ Category Marketing Creating quality content for your organization can be a struggle. We get it. It requires significant effort, time, collaboration, and brainstorming from multiple facets of your marketing team. Whether it’s social media content, blog posts, or email drips, steps must be […]

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Best Practices: Creating a Clear Defined Statement of Work

In the marketing world, a statement of work (SOW) plays a vital role in ensuring that all stakeholders involved in a project are on the same page and clearly understand the goals and expectations. Without a well-defined SOW, marketing projects can quickly derail, leading to miscommunication, missed deadlines, and, ultimately, overrun budgets. Leaving you less […]

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Branding Statistics Marketing Teams Must Know

Statistically speaking, outsourcing your marketing team could be the key to successful branding. In fact, did you know that businesses that outsource their marketing experience a 34% increase in profitability on average? We’re in an age of endless opportunity. New services and products are constantly being thrown at us, from when we wake up and […]

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What is customer-focused marketing?

In today’s marketing landscape, focusing on the wants and needs of customers is becoming more and more important. It takes a lot of work and careful strategy to stay on top of customer preferences and to understand what motivates customers to invest in certain products and services. In order to reach target audiences in the […]

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Planning and Managing Your Media Strategy

Do you need help finding your target audience? Want to set objectives that meet measurable goals and contribute to a sustainable marketing funnel? You need a media strategy. Wild Coffee Marketing works with clients from a wide range of industries to develop and implement media strategies that are tied to deliverables and goals. Our team […]

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Marketing Strategy And The Wild Coffee Process

“What’s your marketing strategy?” It’s one of the first questions you get asked in business, and for good reason. Written correctly, your strategy should dictate every move you make in business. A strategy before tactics approach can lead you to your ideal client, making the selling process much easier and allowing your company to grow […]

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